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By George Torok Price is what you pay - value is what you get.Warren Buffett, Chairman of Berkshire Securities Deliver value that your customers recognize, appreciate and reward. If you want your customers to value what you offer - you must demonstrate that you value them. Value implies trust so start by building trust. Always under-promise and over-deliver. Be known for keeping your promise and then some. Be honest. Never promise what you cannot deliver. Don’t confuse value with cost. A product’s value is almost never equal to its cost. For example, your product might cost you $2 and you sell it for $10. The value to you is $10. The value to the customer will usually be more than the selling price. If it was only worth $10 to the customer then they have no motivation to buy. But if the value to them is greater than the selling price, they are motivated to trade their money for something of greater value. It may be worth $25 to the customer. Then they will gladly give up $10 of their money for the product. The more that value exceeds the cost of the purchase, the more the customer will want to buy from you. Always offer value that is greater than the price they pay. Your challenge is to ensure the customer sees much more value than their cost. The Value FormulaHow can value be so different from cost? Examine the following formula, then discover where you can concentrate your efforts to enhance value. Total value = real value + perceived value Let’s take it apart to understand it. Real value comprises the tangibles. It is relatively easy to measure. Real value can be expressed in this manner: Real value = function/cost Function is what the product or service does in mechanical or analytical terms. Imagine you are buying a new car. If you are shopping for the best real value, you would get the most function efficient ground transportation for the lowest cost. You could measure the car’s function factor by comparing it with the cost of your practical alternatives; public transit, car pooling, taxi, bicycle, limousine, various car models. You might wish to consider the costs of these alternatives in terms of time and inconvenience. What does your new car give you that these other modes of transportation don’t? Having determined the new car’s function factor, you can divide it by its cost. Is its function worth more to you than its cost? If so, the new car has real value. At the end of your analysis you would buy the cheapest car. Not necessarily. Remember that what you are willing to pay for your car is based on the total value to you, which is a factor of both real and perceived value. So, sometimes without realizing it, you assign value to less quantifiable benefits and buy something that you like. Liking is not part of real value, it is part of a product’s perceived value. Perceived Value = belief x emotion Compared with real value, perceived value is more difficult to measure directly. Yet it can have greater impact on total value. Perceived value is the product of belief times emotion. It is influenced by intangibles such as image, credibility, beauty and feelings - all the benefits you should emphasize in your marketing efforts. Emphasizing your perceived value is the surest way to differentiate yourself from the competition - and gain you more profit. Perceived value is what makes a brand name more valuable than a no-name. Nike is one example of a company that built a fortune on perceived value. As individuals we think differently, perceive differently, and place different values on things. Beware of that. Use it to your advantage. When your prospect wants to negotiate price, remember to build up your product’s perceived value. How can you enhance the value of what you sell? If you are only looking at the cost of paper and ink then you are forcing yourself to compete in the commodity game. Instead find ways to emphasize the value of your relationship, the creative, - the intangibles. Always deliver real value too but compete on the perceived value. George Torok is co-author of the national bestseller, “Secrets of Power Marketing”, the first guide to personal marketing for the non-marketer. He delivers training programs and inspirational speeches to corporations and associations. To arrange for your speech or training program call 905-335-1997. To receive your free copy of the special guide, “50 Power Marketing Ideas” and subscribe to monthly marketing tips visit http://www.PowerMarketing.ca Article Source: http://EzineArticles.com/?expert=George_Torok http://EzineArticles.com/?Creating,-Recognizing-and-Measuring-Value&id=165152 phentermine pharmacy phentermine diet pills with no prescription buy phentermine pills buy real phentermine

By Richard Romando There are many gift baskets created for major holidays all through the year. These are perfect gifts you can give to someone on your list for any occasion. You can buy gift baskets for Mother’s Day, Valentine’s Day, Christmas, Father’s Day, Easter and other holidays. Also, there are gift baskets that are themed for some important occasion such as birthdays, anniversaries, weddings, housewarmings and many other significant events. Gift baskets can be purchased online, but if you are artistic and creative, and you want to make it yourself, creating custom gift baskets can be very enjoyable and relaxing. Make your Own Custom Gift Baskets You surely want to give your loved ones a beautiful gift basket specifically tailored to the occasion he or she is celebrating. Why not create your own custom gift basket? Making your own basket will let you put your personal touch in the gift you’re going to give. It will enhance your ability to match your sentiments and styling preferences with the season. Custom gift baskets shouldn’t be designed only for the occasion, but also for the person who’s going to receive it. In making your own, custom gift basket, you should start first with the basket. It doesn’t need to be like an ordinary basket. Try to utilize other materials, depending on the person you are giving to and the occasion he or she is celebrating. Then, think about your fillers. In buying for basket fillers, always be sure that what you purchase will fit inside the basket. Just like the materials from which your basket is made of, the fillers should also depend on whom it is for. Among the great basket fillers are plants, bottle of wine, bath and spa accessories, a book and many other things. And here’s the fun and enjoyable part - decorating your custom gift basket! Start by arranging the filler into your gift basket. The taller or bigger items should be placed in the back and the smaller items in front. If you need to fill a hole or to prop things up, you can use Easter grass or any other attractive stuffing. Tie it beautifully and don’t forget to put the card. Gift Baskets provides detailed information on gift baskets, baby gift baskets, christmas gift baskets, corporate gift baskets and more. Gift Baskets is affiliated with Corporate Holiday Gift Baskets. Article Source: http://EzineArticles.com/?expert=Richard_Romando http://EzineArticles.com/?Custom-Gift-Baskets&id=405646 phentermine 37.5 mg overnight shippimg no prescription global pharmacy phentermine where can i order phentermine cheap phentermine with no prescription

By [http://ezinearticles.com/?expert=Martin_Dev]Martin Dev Motorola mobile phones are classic phones having a unique combination of fashion and utility. The features of the most popular Motorola phones are discussed here. Motorola KRZR K1 is a new ultra sleek phone introducing a new style of stunning style and innovation. The phone is for individuals who appreciate cutting edge designs. The all in one device features worldwide quad band functionality and EDGE technology for high speed web browsing and downloads. There is a Screen3 technology for zero-click access to the latest news and entertainment. The phone supports connectivity with Bluetooth enabled devices, enhanced predictive text for effortless texting and advanced voice functionality. The Motorola RAZR V3 is an ultimate combination of design and technology. It offers a large internal colour screen, quad-band technology and Bluetooth wireless technology. With an enhanced imaging experience, the handset comes with 1.23 mega pixel digital camera with a full screen view-finder, zoom, and video capture and playback. The handset supports the most popular music technology, iTunes music software. So with this stylish and smart phone, you also get a camera and MP3 player. The smart looking Motorola V3x has an external screen capable of 65K colours and a resolution of 96 x 80 pixels. The RAZR V3x has a dual-ear stereo headset, a mini USB port for your connectivity requirements and wireless stereo options. There is a built-in 64MB of memory and the microSD card adds upto 512MB of storage. In terms of connectivity, the phone has high speed GPRS and W-CDMA (3G) network data connectivity and there is a built-in WAP browser. The Motorola D&G is a fashion phone having same features as other Razr V3i models, a 1.23 megapixel camera, Bluetooth, video capture and iTunes software. The feature rich phone comes with sleek and stylish looks. Some of the unique features of the phone are an integrated mp3 player, a 262,000 color screen, capabilities for instant messaging, email access that enhance the functionality of the Motorola razr V3i D&G. You can also customise the handset by downloading the latest mobile logos, themes, mobile screensavers, etc. You can get attractive contract deals on this handset with cost-effective tariff options and affordable line rentals. Ask4phone.co.uk offers cheap [http://www.ask4phone.co.uk/]Mobile Phone Deals on Motorola Mobiles and offers you [http://www.ask4phone.co.uk/sitemap.html]free mobile phone in UK. [http://www.ask4phone.co.uk/Phone_Deal.asp?Ph=Motorola--KRZR--K1]Motorola KRZR K1 Article Source: http://EzineArticles.com/?expert=Martin_Dev http://EzineArticles.com/?How-to-Buy-Latest-Motorola-Mobile-Phones-with-Contract-Deals&id=348743 buy phentermine overnight order phentermine overnight buy phentermine pharmacy phentermine without a dr prescription

By Phyllis Chapman Lanyards do not have to be used “as is”. You can feel free to customize and adjust them anyway you see fit. You can use longer lanyards or smaller ones depending on how you like to “operate” in the field. For instance, you can use a small loop if you like to carry items using your pinky instead of your wrist for instance. Some people may find different configurations more secure and useful than others. It’s important to just feel your way through it to find the right setting for you with regards to your lanyard. It also depends on the item you are using the lanyard for whether it be a PDA or a camping knife. You can adjust the lanyard freely to prevent “bouncing” about too much or dangle from your person. Feel free to tie any sort of knots you’d like as well and again this is a relatively open-ended issue. As long as it works for you and your needs, feel free to be creative with this process. Hopefully this article has opened your eyes and eased your doubts on how to work with lanyards. You can use lanyards around your neck, your wrist, your fingers, your waist, or your legs, etc. It depends on personal preferences, the item in question, and the particular activity you are engaging in. Hospitality promotional products related packages and services are available at our site. http://www.lanyardcountry.com Article Source: http://EzineArticles.com/?expert=Phyllis_Chapman http://EzineArticles.com/?Lanyards:-Be-Open-Ended-and-Creative&id=252253 get phentermine prescription buy phentermine online pharmacy phentermine 37.5 no prescription needed buy phentermine yellow

By Mazen Al-Angary You are thrilled and excited to start off a new diet system, by the time you’re done you will be looking sleek and trim. After going through the first day or two, you start to feel how burdensome and hard this process is, to add insult to injury, everyone you know, is aware that you’re working on a diet, and everyone is examining your body’s shape every time they lay their eyes on you, disappointing you by saying “You look quite the same, aren’t you suppose to be on a diet?” That by its self adds a lot of pressure and stress on us, feeling judged and monitored all the time by people’s harsh perceptions, while all we want is to benefit our selves by simply loosing some weight. The main problem could rise because we don’t really understand how our bodies works, so let’s take a closer look at understanding how the human body works. To make things clear and easy, think of the human body as a primitive tool, its main objective is merely to survive no matter what, it doesn’t care about how it looks from the outside, as long as it is alive and well. By using diets which are based on any type of fasting or depriving your self from food, would lead the body to think that it’s under attack and won’t get any food soon, which makes it start to react in a way we don’t want, it will think that you’re stranded on a desert island or alone in a jungle with no food around to eat. The body will think that it should start to preserve its self as much as possible, just incase the worst happens, by storing energy in the form of fat into its fat cells, and by doing so, it will either start to gain weight, especially on cheat days that are included in the diet system, or at least preserve its fat reserve banks as long as it could. Now that is not what you wanted when you started the diet, did you? So how do you make your body react in the way you want it to, you want to loose weight not gain, right? The trick is to delude your body, by making it think that there is more food coming in on regular bases, while all the food you give it is low in calories but large in quantities. By feeding your body around the clock all the time, it will relax and start to burn beyond the actual needed metabolism it really requires, every time you eat something light in calories and large in amount it will burn a little more from the stored fat reserve banks it has. Fooled by the amount you’ve just had. Understanding this simple concept and keeping it on your mind, the next time you begin a new diet, people will start to notice how effective it really is, but most importantly, is the fact that you feel full all the time, and good about your self and your results, by the time you’re done you will be looking sleek and trim. Mazen Al-Angary is the author of The Last Option: When Other Diets Fail (ISBN 1589397754).For more information about Mazen, visit: http://www.Al-Angary.com Article Source: http://EzineArticles.com/?expert=Mazen_Al-Angary http://EzineArticles.com/?How-to-Make-a-Diet-Really-Work&id=208196 online prescriptions for phentermine phentermine 37.5 no prescription mastercard phentermine diet pills mastercard phentermine 37.5 without prescription

By Juan Richardson Hair is indeed a beautiful adornment. We cannot help but admire the thick bluish-black hair of the Indians in the Americas and India. Hair is truly a technical miracle, growing at a rate of a quarter of a millimeter to a half of a millimeter each day. But how can we beautify our hair? The rage among some celebrities is the Sedu hair styles. Sedu is a play on the words seduce or seductive. The Sedu hair styles is achieved by the use of a Sedu flat iron. This is actually a heating rod made from the precious Tourmaline, used to straighten curly hair. Did you know that hair mirrors not only what goes on in our minds but also the condition of our body physically. Individuals who live closer to nature have thicker hair. Our hair becomes finer as we live a life style of refined food away from nature. The best care we can give our hair is a natural way of life with plenty of exercise in the open air and a natural diet. This, along with the Sedu hair styles will produce beautiful hair. Also, natural foods high in iron, silica, manganese, copper and sulphur are good for the hair, as hair contains these minerals. For hair that may be balding, the use of lanolin, which contains vitamin F can be beneficial. Lanolin is obtained from sheep wool and can help with scalp problems. Also the use of juice of a freshly cut onion being rubbed into the scalp prior to showering can also encourage re-growth. This is due to the onions high sulphur content. This along with the celebrity sedu hair styles, for those who have hair, will help your hair considerably. Another good hair tonic is an infusion of nettle roots. The nettles help with hair re-growth. The above are a few examples of celebrity sedu hair styles and hair care. For free advice, reviews and articles on the celebrity sedu hair styles and hairloss, including hair maintenance and styles please visit our website. Article Source: http://EzineArticles.com/?expert=Juan_Richardson http://EzineArticles.com/?Celebrity-Sedu-Hair-Styles&id=501879 paradise pharmacy phentermine cheap phentermine online phentermine online no doctor buy cheap phentermine without a prescription

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By Caprice Pettit Is stressing about your wedding taking most of your energy? You need that energy for running errands and making decisions. To harness the energy you spend stressing and put it to good use, you first need to find out what exactly you are stressing about. Many aspects of a wedding cause stress, and you need to figure out what that aspect is before you can rid yourself of it. One major cause of stress is the idea that you need to keep up with social and personal expectations. Stop worrying about other people; this is your day, and you should have it how you want, not how your family or friends want. Many couples also stress over getting the wedding and reception perfect. Perfection rarely happens, so don’t go overboard in trying to get everything that way. Another cause of stress is disagreements between the couple and whoever is actually planning the wedding. The couple is very involved in the planning, but most of the time someone else, such as a family member, a friend, or a wedding coordinator plan the event. This shift of control can sometimes take a toll on the bride or groom if they are used to controlling everything. When disagreements occur, don’t start a fight or raise your voice. This will just make things worse and add to your stress. Your wedding day will be one of the best days of your life, so you don’t want hard feelings to be present during this special time. But you don’t want to give the silent treatment, either. Rational communication is your best bet. Calmly and politely talk out your problem with whomever you are having a disagreement with. Also, try to compromise. If the person planning your wedding has an idea you just aren’t sure about, give it a try! People who plan weddings for a living usually don’t go too wrong with their ideas. It might even turn out better than you could imagine. And remember, be thankful that you aren’t in control over everything detail of the wedding. Accept help in planning and delegate as much as you can. Here are some ways to cut down on stress: Don’t waste time and energy sweating about the little things. You should concentrate your energies on the more important things. Spend time worrying about the dress or cake rather than worrying about which guests will sit next to each other. Get plenty of sleep. If you’re like most people, sleep is last on the priority list. But in actuality, it should be on the top. Not getting enough sleep, or getting too much sleep, will drain you, wear you out, and make it harder to deal with the stress. A good amount is probably 8 hours. You may not think you have the time, but make the time; you’ll be glad you did. Smile, be happy, and think positively. Don’t say things like “this idea will never work out.” If friends and family see you smiling and being happy, they will be more likely to do so. All of this planning is for you, anyway. Also, don’t forget to laugh. If you want to lose a few extra pounds before the big day, do not crash diet. Just like not getting enough sleep, crash dieting will consume all your energy, and you will end up cranky and irritable. Just exercise. Go running or biking a few times a week, or join an aerobics class. Exercising causes endorphins to release into your body, which give you energy and help you to be happy. Exercising is not only a good way to lose a few pounds, but it also releases the stress that is built up inside of you. Pamper yourself! Treat yourself to a day at the spa, and get a massage, a facial, or manicure. If you can’t afford to go to a spa, relax at home: take a hot bath, light aromatherapy candles, and listen to some of your favorite relaxing music. Instead of stressing about before the wedding, spend time thinking about after the wedding. Envision the honeymoon; think about spending time with your companion for all time. Just get out of planning and get out into nature. Turn off your phone, TV, and computer and go for a walk, anywhere. Enjoy the beauties of the natural world. Plan a fun date with your fianc. Pretend like you have no wedding to talk about, and just have a fun and crazy time. Or do something romantic like relive your first date, or give each other massages. Not everything will work out perfectly, so have a sense of humor. You’ll find it’s the only way to get through the planning and still keep your sanity. Blowing up and yelling at people will only make things worse for everyone, including you. Take a girl’s night out. This is especially good if you and your fianc are irritating each other because you’ve been spending too much time planning together. A good old fashioned girl’s night will help you take a load off: give each other facials, manicures, pedicures, and watch your favorite chick flick. Help others. The best way to get rid of stress and get your mind off yourself is to help others in need. You will feel so great after seeing how grateful someone was for your help. Keep everything in perspective. Remember that all this planning is for one wonderful reason. Remember that feeling overwhelmed is very normal. If you’re not a wedding coordinator, then you’re probably not used to all that goes into planning a wedding and reception. Don’t get frustrated if you aren’t on Cloud 9 all the time. Stress will come, so just keep your mind on the outcome of all the work you’re doing. Once the big day comes, you’ll be able to relax and enjoy yourself and your lifelong love. Caprice Pettit is a staff writer for Brides Club Weddings, the fastest growing directory of local wedding Professionals in over 50 cities. 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By Tisha Diaz Apple cider vinegar has been in use for weight loss for many centuries. The ancient Egyptians had a theory that enough vinegar in your body would prevent your body from absorbing oils or fats. In those days that theory was cutting edge weight-loss technology. Some products sold on the market today still ride on this ancient theory. People also think about salad dressing and how the oil and vinegar in the dressing do not mix. They take that as some kind of proof that the vinegar would somehow prevent the oil from turning into fat in your body. Modern scientific studies have not found any conclusive proof that apple cider vinegar has any substantial effect on weight loss. In a similar vein, apple cider vinegar also does not have a substantial effect on weight gain. However, there is a way that apple cider vinegar can hamper your weight-loss efforts. If you take apple cider vinegar with the belief that it enables you to eat whatever you want without gaining weight, then apple cider vinegar will definitely make you “gain weight.” The real problem of apple cider vinegar is not the vinegar itself but the false sense of security that is being sold by many merchants today. You can find many sites that make promises of how a few teaspoons of apple cider vinegar will help your body burn calories 24 hours a day. Even though the apple cider vinegar would not be bad for your body, scientific studies do not support many of these claims. In its purest form apple cider vinegar would probably not give you any benefits above the normal benefits of fruits. If you scrutinize the claims made by many apple cider vinegar merchants you will often find them saying that the product alone will not make you lose weight and that you need to combine it with proper exercise and a sensible diet. Until scientific studies cast new light on it, you can reasonably assume that apple cider vinegar will do very little for your weight-loss efforts. Tisha Diaz recommends this fat loss and weight control program that will help you get rid of those excess pounds and make you slim and trim. Article Source: http://EzineArticles.com/?expert=Tisha_Diaz http://EzineArticles.com/?How-Effective-Is-Apple-Cider-Vinegar-for-Weight-Loss?&id=505240 california discount pharmacy tramadol zyrtec buy tramadol online zyrtec online buy zyrtec buy tramadol cheap 120 online tramadol pharmacy

By Jennifer Akre When most people hear the words, park bench, they envision one of two things - someone sitting at the local park feeding the pigeons or Forest Gump. No matter what your mind conjures up, park benches have been popular for a long time and will continue to be a place where people can sit down and relax while visiting the park or zoo. Typically, park benches are made from wood or concrete simply because they are sturdy, durable, and look nice. However, manufacturers are coming up with new designs all the time that are functional, comfortable, and affordable. As more and more parks are trying to do things to clean up and enhance the beauty of the park, they are swapping out the older model park benches for something more appealing. Keep in mind that while park benches are most commonly used in parks and zoos, they are also used at bus stops, hospitals, schools, shopping malls, golf courses, corporations, rental properties, associations and so on. One option that is considered for these locations is the pre-cast concrete park bench. Not only is this type of park bench near impossible to damage but is also resistant to decay, and it can easily withstand the outside elements. With this new design of park bench, the number of replacements has gone way down. In addition, the pre-cast concrete bench looks really nice and modern while retaining some of the traditional style we have all come to expect out of a park bench. Another popular type of park bench is the teak bench. With this type of park bench, you will find nice variety of styles from which to choose. Teak has long been heralded as the premium wood for outdoor furniture as it has abilities to withstand the elements while maintaining its beauty. While the initial cost of teak park benches is higher than some other park bench styles, it is definitely worth considering as a long-term investment. Teak has an average lifespan of around 75 years and requires little maintenance and ages beautifully to a silver gray patina. With the wide variety of options available, concrete and teak park benches are the preferred choice due to their durability, beauty and low-maintenance features. So when you are walking around your local park or zoo, do not think just about Forest Gump sitting on the park bench. Think about how nice it is to sit down, enjoy the scenery and relax for a while. Jennifer Akre is a successful business owner of numerous furniture websites offering product and information about park benches, teak benches and other styles for indoors and well as outdoors. Visit http://www.SimplyBenches.com for ways you can buy and know more about decorating your home and garden in style. Article Source: http://EzineArticles.com/?expert=Jennifer_Akre http://EzineArticles.com/?Park-Benches—Making-the-Right-Choice&id=51992 ultram with money order cheap online tramadol no prescription nephro past hours active good order topics tramadol elenta cheap prescription ultram